Zhaopin

What is Zhaopin

Zhaopin is one of China’s largest and most popular job boards, offering a comprehensive job search website that connects millions of job seekers with employers across the country. It provides a wide range of job listings in various industries, supported by AI-driven matching and career development tools to help users find the right opportunities efficiently.

Target audience

Zhaopin primarily serves Chinese-speaking job seekers throughout China, including students, white-collar workers, and high-end professionals. It covers major cities like Beijing, Shanghai, and Shenzhen, and spans industries such as IT, finance, real estate, manufacturing, and fast-moving consumer goods. The platform offers a variety of job types, from entry-level to executive roles, making it suitable for job seekers at all career stages.

Strengths

• Massive user base with over 180 million registered users and millions of daily job listings
• AI-powered job matching to connect candidates with relevant opportunities
• Comprehensive career development resources including resume building, interview tips, and training
• Multi-channel platform covering online, offline, and mobile access for flexible job hunting
• Strong presence across more than 200 cities with localized services and physical branches
• Regular online recruitment events facilitating real-time interaction between employers and job seekers
• Trusted by multinational corporations and local enterprises alike